Post by account_disabled on Nov 26, 2023 1:49:13 GMT -5
Most Emotional Marketing efforts focus on tapping into a specific emotion. Yes, that emotion can be positive, like joy, excitement, anticipation, or pride . However, many successful campaigns also tap into fear, anger, or envy. If an emotion can be strong enough to influence purchasing decision making , you can safely trust that it has been the focus of a brand's Emotional Marketing strategy at some point. What type of emotions can we impact? An emotion powerful enough to lead a customer to bury an action that favors a brand, obviously, cannot be something improvised and much less meaningless. The types of emotions that organizations can use as a lever to activate a thought or feeling that results in a user action . As we already mentioned, these can be positive or negative.
Robert Plutchik's wheel of emotions teaches the different emotions that human beings have, separated by colors and that can trigger feelings such as: amor; submission; contempt; optimism; fear; America Cell Phone Number List treachery; remorse, among others. According to this, Emotional Marketing can take advantage of this depth in the being of each user, defining precisely what feeling you want to generate, to influence them to execute a specific action. To do this, it is necessary to rely on the pillars of Emotional Marketing based on the desired feeling. Pillars of Emotional Marketing Companies have to know the emotional needs of their target audience or buyer persona to execute effective Emotional Marketing campaigns.
Through the four fundamental pillars of this branch, defined by Elia Guardiola, a specialist in the area. We can get a clear idea of what you need to be successful at this. Emotional bond The link between the brand and the customer is the essential basis of any Emotional Marketing strategy. Thanks to this link, the consumer can obtain close and meaningful experiences with the brand and, in turn, the brand does the same with its customers. This two-way communication allows the consumer and the company to be placed on the same level from a communication point of view, letting the user know that their voice has value. Thanks to this understanding, clients can obtain an optimal response to their emotional needs. Which produces a differentiated and comprehensive user experience.