Post by account_disabled on Feb 11, 2024 6:44:22 GMT -5
Do you want to learn more about it? This is the post for you! Jesus Cardenas May 11, 22 | 7 min read marketing 4.0 The era of Marketing 1.0, 2.0 and 3.0 is already a thing of the past. Currently, with the great advances that exist in the digital economy and the influence of the Internet in all the technological revolutions that have impacted society and companies, it is the turn of Marketing 4.0. Do you want to know what this new methodology is about and what is its impact on Digital Marketing ? Well, stay until the end and find out! What is Marketing 4.0? How did marketing evolve? Impact of Marketing 4.0 on companies How to put Marketing 4.0 into practice Good reading! What is Marketing 4.0?
In short, Marketing 4.0 is the last and most recent stage of the global market. A phase that we live in where Marketing and technology have a great impact on our lives and the way we communicate with brands. If you do 10 best gps tracker services in Bangladesh a little memory on the last purchases you have made, whether it be a shoe or a new car, it is very likely that at some point during your purchasing journey the Internet was present. Whether it's price research, a comparison video on YouTube , reviews from other users on Reddit, or you've gone to the supplier's website to find their contact numbers. Be that as it may, you are not the only one; The standard behavior of today's consumers revolves around the axis of technology.
Now, what does this have to do with Marketing 4.0? Well, for this you have to know its concept. Marketing 4.0 Concept This concept was created by one of the most important marketing theorists of our era: Philip Kotler . In his book " Marketing 4.0: Moving from Traditional to Digital ", this specialist reveals the details of the new era of Digital Marketing. This author affirms that Marketing 4.0 is nothing more than the digital revolution of business that, unlike a few years ago, there is no option to take digital transformation or not, it is simply a survival technique. Technologies and consumer behavior already show that digitalization has become an obligation. This goes beyond having a fan page on Facebook or carrying out email marketing campaigns ; It requires a deep focus on the natural evolution of companies from the corporate mentality.